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Project
Overview
Insight
Worksport is dedicated to redefining the pickup truck industry with forward-thinking accessories that combine innovation and intelligence. Their mission is to enhance the practical capabilities of today’s trucks while also anticipating the needs of the future, with a focus on functionality, convenience, and sustainability.
Challenge
Despite years in business, Worksport lacked a modern brand identity, an email list, and an online sales strategy. To introduce their new technology to the market, they needed to refresh their brand to appeal to both traditional truck enthusiasts and tech-savvy consumers. They also aimed to launch a preorder campaign to gauge interest in their COR and SOLIS prototypes.
Strategy & Solution
Diluceo collaborated with Worksport to update their corporate website, create a comprehensive eCommerce strategy, and design a successful preorder campaign. In addition, we produced promotional videos and developed a targeted email strategy to support the launch.
