Project
Overview
Insight
Lens R Us specializes in premium eyewear, catering to customers who value high-quality products. The brand aimed to enhance its appeal to this discerning audience by updating its visual identity and establishing a robust online presence.
Challenge
Previously lacking an online platform, Lens R Us faced the challenge of entering the digital marketplace to reach a broader audience. The project involved not only a visual rebranding but also the creation of a functional e-commerce website capable of handling complex features like prescription selections.
Strategy & Solution
Diluceo spearheaded a comprehensive rebranding for Lens R Us, modernizing the logo and introducing a fresh color palette to reflect the premium quality of their products. To expand their market reach, we developed a Shopify-based website tailored for e-commerce, enabling online sales of eyewear. The website includes a user-friendly interface for customers to select and customize their prescriptions, enhancing the shopping experience and meeting the specific needs of eyewear consumers.
Website
Branding
Social Media
