Lower funnel ads are all about reaching customers who are ready to take action. To get the most out of your lower funnel efforts, Pinterest’s insights offer data-backed strategies that boost performance. Let’s dive into five best practices for effective lower funnel ads:
1. Tell a Visual Story
Pinterest is a visual platform, so your ads should convey a story that aligns with your brand. Use lifestyle imagery paired with product shots to help customers visualize how your product fits into their lives.
Diluceo Tip:
Use storytelling in your visuals to make an emotional connection. Customers are more likely to convert when they see themselves using your product in real-life scenarios.
2. Make CTAs Clear and Direct
When users are ready to convert, don’t leave them guessing. Your calls-to-action (CTAs) should be explicit and action-oriented. Phrases like “Shop Now” or “Get Yours Today” drive urgency and push users toward conversion.
Diluceo Tip:
Experiment with different CTA placements and styles. Consider a blend of bold, action-oriented language and subtle, well-placed prompts to create urgency without overwhelming the viewer.
3. Use Short, Clear Copy
In lower funnel ads, every word counts. Keep your copy brief and to the point, emphasizing the key benefits of your product. Text overlays that highlight features, offers, or promotions are especially effective when they’re easy to read.
Diluceo Tip:
Focus on the product’s immediate value—what problem does it solve, and why should customers care right now? Be concise but impactful in every word choice.
4. Diversify Your Ad Formats
Using a variety of ad formats—like Carousels, Videos, and Shopping Ads—ensures that you’re reaching your audience in dynamic ways. Customers who interact with multiple ad types are more likely to convert.
Diluceo Tip:
Test different formats to see which drives the most engagement, then refine your approach. Consider seasonal or limited-time offers to create a sense of urgency within these ad formats.
5. Ensure a Seamless Clickthrough Experience
When users click on your ad, they should land on a page that matches the look and feel of the ad itself. Consistency in messaging and design helps build trust and ultimately improves conversions.
Diluceo Tip:
Optimize your landing pages for fast load times and clear navigation. A clunky experience after the click could lead to cart abandonment.
For more insights, visit Pinterest’s full guide on Lower Funnel Creative Best Practices.
Ready to level up your lower funnel ad strategy? Let’s make sure your creative drives real results this holiday season.
