Full Brand for Eyewear Store

Branding | Social Media
May 2021

Project Brief

Lens R Us has been running a static html site that was mostly informational. They were looking to step into the online e-commerce space and have all their inventory available for purchase online as well integrate a prescription selection feature.

They also needed to increase their online engagement as it had been dormant for a while.


Build a customized e-commerce store on the Shopify platform with a customized checkout process and modernized the current logo to fit with the new look and feel. We also started managing their social media accounts and generated content and imagery for regular posting.

Diluceo's Role

Full Web Dev
Logo Design
Creative Direction


Lens R US


Layout design and development with a focus on a younger demographic by using vibrant imagery and minimal palette.

By using the established brand palette, we achieved a cohesive look across online platfroms.

Social Media

Crisp and colourful graphics and relevant content for the target demographic.


Logo refresh to fit with the new style of the website.